Data2Decision is a Circulation Management Software firm focusing on providing tools to our clients to increase readership through circulation optimization. Our mission is to optimize the distribution network and locations by tracking the habits of the readership base.

Established in 2007, Data2Decision was one of the first companies to focus exclusively on providing Software as a Service (SaaS) solutions to the newspaper industry.  Data2Decision's President and co-founder Lon Lovestone has over 40 years of experience in the newspaper circulation industry and is the former President of the Canadian Circulation Managers Association.

Our Staff

Lon Lovestone, President and Founder 

Lon has over 30 years experience in the distribution newspaper industry, holding senior management positions at the Victoria Times- Colonist, B.C. , Calgary Herald, Alberta , Calgary Sun, Alberta , Winnipeg Sun, Manitoba and the Telegram in St.John’s, Newfoundland.
Additionally, he was President of the Canadian Circulation Management Association in 2005-2006, a national newspaper organization that is dedicated to the advancement and betterment of daily circulation newspapers across Canada.
During this time Lon was instrumental in restructuring circulation/distribution departments and leading management change during challenging times, increasing revenues and profits.

Cory Evaskavich, Operations Manager 

Ryan Tombs, SaaS Developer 

Ryan is an IT Management professional with 12 years in the information technology industry. Emphasis on providing leadership for the architecture of internet based multi-tier enterprise tools, internet based GIS management systems, and the development of their components. Areas of expertise include Department of Defense (DOD) application design and implementation, ASP.NET, Enterprise Database Management, and remote telemetry based data collection systems (Cellular, Satellite).